You can request a name change through Alaska Airlines online, allowing you to make a name change for free. This is useful if you want to Alaska Name Change without having to change your entire itinerary. The airline's online system will allow you to change up to three characters for free. However, you must have purchased your ticket directly from Alaska Airlines, and the new name cannot be added to an existing reservation. The changes are valid only for tickets bought directly from Alaska Airlines. You can't make a name correction on a government, discount, or special saver fare. And if you have booked a group fare, your reservation cannot include more than 7 people.